Coca-Cola Americana - inspired by Robert Rauschenberg Blues
BRIEF: We’re inviting our creative community to redesign the logos of companies that have championed the progress, inclusivity, support, and representation for the LGBTQ community, using the style of famous LGBTQ artists from history. Designers will be able to choose which logo to reinterpret from the perspective of an artist they will choose as well. So, imagine you are Andy Warhol and Nike asked you to redesign their famous swoosh. Or, maybe you’re Frida Kahlo and Tiffany’s wants to partner up for a rebrand.
SOULTION: Rauschenberg is best known for his combine style of mixing sculpture and collage to create one theme through imagery and color. So, I used a slightly raised/3D effect on the Coca-cola logo to represent the idea of sculpture. The color palette and images are iconic parts of American culture from the flag to the shape of the coke bottle.
Robert Rauschenberg Blues, 1992
